That’s because consumers want to buy brands they recognize. Gaining brand awareness and brand recognition is one of any business’ most important marketing goals. Below are 20 reasons why you should implement social media into your business’s marketing strategy.ġ. So how can you rise up from the competition and ensure your business is doing everything it can to succeed? By using social media, of course. In fact, 72% of companies use social media data to make informed business decisions. In order to survive in a competitive market, you need to be aware of new trends in your industry. Why is Social Media Important For Your Business? Invest In Yourself with AMI’s Social Media Strategy Certification.Why is Social Media Important For Your Business?.Build A Foundation Of Social Media Skills For Your Business.This course gives you access to everything you need to create a results-driven social media strategy- including 8 premium templates, 11 video tutorials, and so much more! Take AMI's Social Media Strategy Certification course to gain crucial social media marketing skills to run your social media successfully. Not sure where to start? If you’re looking to learn how to utilize social media marketing to grow your business, Actionable Marketing Institute has the perfect course for you. Promoting your products and services: This is ultimately why you invest in marketing, right?īuild A Foundation Of Social Media Skills For Your Business.Increasing your traffic: Using social media and linking it to your website will increase your traffic tremendously.Growing your brand awareness: Social media marketing will make it easy to spread the word about your products and mission.Some of the benefits you’ll learn about include: You’re about to learn how social media marketing can help build your business. ![]() If the latter sounds like you, keep reading. Even more concerning is that an additional 16% are unlikely to use social media for business at all.Ĭlearly, there’s a disconnect between those who are seeing the benefits of social media and those struggling to get started. In fact, nearly 40% of small businesses don't use social media. However, not all businesses are aware of the benefits of social media marketing. Plus, its benefits extend far beyond increasing sales. In addition to that, 78% of salespeople engaged in social media are outselling their peers who aren’t. It’s so important that > around 92% of marketers use social media as part of their marketing efforts. While it may seem overwhelming, its importance cannot be overstated. Social media marketing requires both strategy and creativity.
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